Monday, 28 March 2011
Monday, 28 March 2011
There are special mobile phone apps available for a number of popular smartphones—including iPhone, BlackBerry, Android, Sidekick, and more. You can download these apps to your phone for a mobile Facebook interface that’s custom designed for your specific device. To find out more about these apps, head to the home page for the Facebook Mobile app and choose your phone from the list.
Running along the bottom of every Facebook page is a horizontal list of links called the footer. It’s easy to overlook, but it has some useful resources.
n The Language link (next to the copyright statement) opens a dialog that lets you change which language you view Facebook in. (I use this to brush up on my French sometimes.)
n About takes you to the About Facebook page, which rounds up press information, hiring announcements, and other company-related info.
n Advertising links to information and tools for advertisers. (See the Advertising and Promoting on Facebook chapter.)
n Developers links to resources for creating Facebook applications.
n Careers provides info about professional opportunities at Facebook.
n Privacy gives you handy access to Facebook’s privacy guide.
n Terms displays Facebook’s Statement of Rights and Responsibilities.
n Help links to the Facebook Help Center, which also gives you access to Getting Started tips and Safety information.
A few of the many choices in the Language dialog. Click the triangle next to English to reveal some fun subordinate choices, including irate English and Upside Down English.
Facebook’s rise to prominence on the Internet has been meteoric. At the time of this writing, Facebook has more than 500 million members around the world and is still growing by leaps and bounds. Launched in February 2004 by Mark Zuckerberg, then a student at Harvard University, Facebook took its name from the printed directories known as “face books” that students were given to help match their classmates’ names with their faces. (The various controversies about
Facebook’s beginnings, and ensuing court battles, have been covered thoroughly by other books and at least one blockbuster film, so I won’t rehash those here.) The original idea for Facebook was to build an online, interactive version of a traditional face book, which would allow students to create, personalize, and update their own profiles. Another key idea was that Facebook’s members would use their real names, and their identities would be verified by virtue of the fact that their profiles were linked to school-issued e-mail addresses. Unlike MySpace and other popular networking Web sites, no pseudonyms, aliases, or fake names would be allowed on Facebook, thus making its members accountable for how they
behaved. Facebook’s membership was originally limited to Harvard, but the site proved so popular there that it was
quickly expanded to other universities and colleges, and then high schools, and then workplaces. The biggest turning point, however, came in September 2006 when Facebook dropped the requirement for a school- or work-issued e-mail account, effectively opening its doors to anyone older than 13 with a working e-mail address. By July 2007, nearly half of Facebook’s
users were 35 and older, as parents and grandparents joined teenagers and college kids on its rolls. These days, according to Internet marketing research company comScore, Facebook has the most site traffic of any social media site in the world.
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